New Sponsor for Stewart


Tuesday August 17th, 1999

Two Scottish world champions joined forces at this year's Hungarian Grand Prix with the announcement of William Grant's Family Reserve Scotch whisky's sponsorship deal with Stewart Grand Prix.

The world's number four Scotch whisky brand is now an official supplier of the Stewart-Ford team, founded by three-time Formula One World Champion Jackie Stewart.

In confirming the sponsorship, William Grant & Sons' Marketing Director, Heather Graham, said: "The Grant's sponsorship of Stewart Grand Prix reflects the dynamism of the brand and creates an international property for Grant's which offers our customers around the world unrivalled excitement and prestige.

"Grant's is widely available in all the countries which host a Formula One Grand Prix and our key markets shall exploit the sponsorship to its full, creating an exciting point of difference for Grant's and continuing to add value to the brand and boost share in an increasingly crowded marketplace."

Jackie Stewart said: "We are delighted to have Grant's as our official supplier and I am particularly pleased to welcome a world renowned Scotch whisky brand to the team. To date, we have had much to celebrate so it is even more appropriate to have one of the best drams from the Distiller of the Year on board at such an exciting time for Stewart Grand Prix."


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