Atlas F1 News Service
Deutsche Telekom MobilNet Sign with McLaren

Tuesday January 18th, 2000

Deutsche Telekom MobilNet GmbH announced today it will be an associate partner of West McLaren Mercedes.

As an associate partner, the distinctive T-D1 logo will appear on the overalls of the current Formula One World Champion Mika Hakkinen and his teammate David Coulthard.

In Germany, T-Mobil operates the digital T-D1 mobile communications network, which currently serves some 9.1 million customers. Together with Deutsche Telekom, the parent company, it has stakes in several mobile networks across Europe, positioning it well in this growth market. Since the middle of last year, world champion Mika Hakkinen has been T-Mobil's anchorman in a series of very successful advertising campaigns.

Kai-Uwe Ricke, Chairman of the T-Mobil board of directors: "The partnership with the West McLaren Mercedes team is a logical consequence of our successful advertising campaign with Mika Hakkinen. We are pleased to be entering this new Partnership with the whole West McLaren Mercedes team and we are looking forward to a very exciting and successful Formula One season in 2000."

McLaren International operates at the cutting edge of technology within the world of motorsport. With a reputation for technical excellence and integrity McLaren has, throughout 30 years of racing, proved to be one of the most successful teams of all time. Since 1974 McLaren has won eleven World Drivers' Championships and eight Constructors' Championships, in the process achieving a total of 123 Grand Prix victories.

"We are very excited about this new Partnership with T-D1," said Ron Dennis, Managing Director of the TAG McLaren Group. "I believe that the West McLaren Mercedes global positioning will be an asset to T-D1 as they strengthen their brand awareness throughout Europe. In addition, we strive to be the best in our field and this is reflected in the ethos and values of T-D1."


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